
You see it everywhere. And now schools are not spared.
(I remember we didn’t have such a thing when I was in primary school)
In the name of creating awareness in recycling, a popular home product company dropped by J’s school recently. And of course, they wouldn’t leave without taking some back from the students.
A day before the event, J received a brochure which promoted the company’s products and it’s aptly called Student Set. Again the company promoted the product in the name of creating a better environment.
Don’t get me wrong. I am all in as far as protecting the environment is concerned. But what boggles my mind is an awareness campaign (which is a noble act) is actually a disguised marketing event that helped the company rake in more sales than anything else at the end of the day. [Read more…]