Sleeping pills advertised for children, dangerous toys and bottled water taken from local reservoirs are among the world's worst products, a global consumer group said Monday.

In announcing its bad products awards for 2007, Consumers International said the top prize went to the US subsidiary of Japanese firm Takeda Pharmaceuticals for promoting a sleeping drug for children.

The company ran a television advertisement in the United States which used images of children, chalk boards and a school bus to sell its drug Rozerem.

The "back-to-school" advertisements, which complied with US law, promoted the sleeping pills to parents without including health warnings for children, Consumers International said.

"This case demonstrates the lengths to which some drug companies will go to increase sales of their products, how direct to consumer advertising can promote irrational drug use, and how weak regulation can foster irresponsible corporate behavior," the group said.

Full report: Sleeping pills for kids top global list of bad products

Comments (1)

Subscribe to this comment's feed